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Are You a "Sell-Out" or a "Savvy Business Person"?

I was driving on the highway yesterday, when a bizarre thought came to me: How badly would I need money to drive a promotional van around town with "Hitler for President" on it?


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Of course, this is an extreme example, and obviously, my answer came to me pretty quickly. But what if the ethical choice of your real life example isn't quite as clearly defined?